New Blog Post: Multiple Streams of Agency Income

Multiple Streams of Agency Income

Diversify Your Sources of Revenue and Create Stability for Your Agency

A mentor of mine, Andrea J. Lee, wrote a classic called "Multiple Streams of Coaching Income", which inspired me to explore how my agency Visify and other agencies have diversified our income streams. 

If you are like most agency owners, you spend a lot of time creating proposals, responding to RFPs, attending pitch meetings… you know the drill.

What I’m going to share with you today is not the way to end all of that (see my other post on this), but it is a way to diversify your business away from total reliance on what I call “done for you” services. Done for you services are where when you sell stuff, you have to do stuff - like graphic or web design, marketing, SEO, copywriting, etc.

The most successful agencies have more than just “done for you” services in their offerings. There are a few reasons for that.

First, diversification in your income is always...

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Client Number One

This post originally appeared on my agency blog (Visify), here.

Do you remember the thrill of getting your first client?

If you are an entrepreneur, small business owner or otherwise sell to clients, I know you do.

You remember it in as much detail as you remember other big transformational moments in your life, maybe even more.

Because that first client transforms your hobby or your passion into a business.

That first client validates all the hard work, the patience, the budgeting, the training.

That first client makes everything real.

I signed my very first client as an entrepreneur in 1996. A huge company in the oil industry data analysis business (yeah, that’s a thing) hired this eager 20-something with no experience to build their very first website.

They paid me $1,500 down, which I used to buy my first computer (yep, until then I was working on a computer borrowed from a friend) … and I got to work hand-coding HTML and creating images in Photoshop.

Oh man, was...

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